2018 Podcast Statistics, Demographics & Habits

How many podcasts are there?

Chartable’s database has over 616,000 podcasts and over 38 million episodes.

Check out the rest of the podcast listener statistics, demographics, and more here:

Demographics

  • 64% of the US population is familiar with the term “podcasting”
  • 50% of all US homes are podcast fans
  • 44% (124 million) of the US population has listened to a podcast
  • 26% (73 million) listen to podcasts at least every month
  • 17% (48 million) listen to podcasts weekly
  • 16 million people in the US are “avid podcast fans”
  • 56% of podcast listeners are Male
  • 45% of monthly podcast listeners have household income over $75K
  • 27% of US podcast listeners have a 4-year college degree
  • 36% of podcast listeners are non-white

Listening Habits

  • 49% of podcast listening is done at home
  • 22% listen while driving
  • Podcast listeners subscribe to an average of 6 shows
  • Podcast listeners listen to an average of 7 different shows per week
  • 80% listen to all or most of each episode
  • Podcast listening on a computer went up from 29% to 31%
  • 19% of listeners increase the speed
  • 65% of monthly podcast listeners have been listening for less than 3 years
  • Comedy, education, and news are the most popular podcasting genres.

Podcast Advertising Stats

  • 81% of podcast listeners pay attention to podcast ads
  • 63% say they sometimes or always ignore TV commercials
  • 66% sometimes or always ignore digital ads
  • 61% sometimes or always ignore billboards
  • 59% sometimes or always ignore radio commercials
  • 60% of podcast listeners have bought something from a podcast ad
  • 72% of people who have listened to a podcast for four or more years have made a purchase

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